PERSONAL GROWTH VIRAL VIDEOS

Zabenno teamed up with social media agency ILM* (United States) and creative director Teuntotony (Netherlands) to produce a series of motivational videos intended to go viral worldwide for a Personal Growth channel* (United States).

The client is a personal growth channel looking to inspire people around the world with stories and experiences. The channel needs consistent weekly videos produced for their social media accounts.

Production Process

In this production, the client has prepared multiple interviews surrounding the topic of personal growth and motivation. Our team receives the raw footage and find the best parts of the video to turn into a Viral Video.

To spice up the video, we add stock footage and free-license music. The music is a really important element to a video, as it brings the audience towards the emotion we want them to feel.

Challenges

People on social media tend to have a short-attention span. The first 3-seconds of the video needs to already capture the attention of the audience to make them want to stay, watch, and share the video. This was a challenge our team was willing to take! We made sure to understand users psychological behavior on social media to create a compelling video.

What the client receives (per video)

• 16:9 format for YouTube
• 9:16 format for IGTV
• 4:5 format for Facebook
• 2 IG Story video teaser
• Video thumbnail
• Subtitle File (.SRT format)

Team

• Production Company – Zabenno
• Partnering Agency – ILM*
• Producer – Syra Adinda
• Creative Director – Teuntotony
• Video Editor – Angga
• Video Editor – Mardika
• Video Editor – Romario

* name undisclosed