TIKTOK VIDEOS

Zabenno teamed up with creative director Teuntotony (Netherlands) to produce a series of TikTok videos for renowned speaker and therapist MP* (United Kingdom).

The client wanted to experiment and expand her audience to the TikTok platform. So we agreed to create 45 videos to be posted specifically for TikTok.

Production Process

In this production, our team was in-charge from the video ideas, management, editing, and upload. We had to understand the music and hashtag trends running on the platform.

We produced 3 type of videos; casual sit-down talking videos, snippets from client’s past speaking events, and reposting existing viral videos. Every video must be equipped with text (subtitle) to make it clear for the audience.

Challenges

Unlike other social media platforms, TikTok is popular between the ages of 13-24 filled with dancing teens. Although TikTok has been widely used for education and awareness, we had to figure out a strategy to keep the client’s content as interesting and trendy as possible to the TikTok platform.

What the client receives (per video)

• Research
• Content Planning
• Content Management
• 9:16 format for TikTok
• TikTok account management

Team

• Production Company – Zabenno
• Producer – Syra Adinda
• Creative Director – Teuntotony
• Video Editor – Romario